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Campaign update: This campaign is temporarily suspended while PETA engages with Starbucks’ newly appointed CEO about the urgent reasons to end the company’s upcharge on vegan milks.
So far, the campaign has involved over 160,000 people who have signed PETA’s action alert in support of ending the upcharge, “polar bears” who picketed Starbucks shops over the climate impact of additional costs that dissuade people from choosing plant-based milks, and protesters who have encased their feet in concrete blocks in Starbucks drive-throughs. A Buddhist monk, actor James Cromwell, and others have even glued their hands to Starbucks store countertops to protest against the upcharge. Earlier this year, a 13-year-old child was wrongfully arrested at a Starbucks in Florida while gathering up protest signs as ordered by the police. Check back here for updates coming soon!
First things first: Milk stolen from cows is a product of sexual violence, it effs up the environment, and it’s bad for your health. We aren’t falling for it like others did—we know the truth behind generations of cringe “Got Milk?” ads and realize that normalizing human consumption of dairy (when so many Black people and other people of color are lactose intolerant) is not OK.
So, why would a company like Starbucks that claims to care about the environment (which, uh, animals are a part of!), racial equality, and its customers literally punish people for choosing nondairy milks like oat, almond, soy, or coconut? It’s alllll about money: Starbucks charges up to 80 cents more for them.
This needs to end.
No one should be charged more for making a compassionate and environmentally friendly choice, and what about people who can’t even tolerate cow’s milk (which makes sense, considering that we aren’t baby cows 🙄)? The dairy industry is one of the cruelest—female animals are sexually abused, their babies are stolen from them, and they’re killed when they’re no longer “productive.” Tbh, anyone choosing nondairy milk should be rewarded, not penalized.
Tell Starbucks to drop the extra charge for nondairy milks!