Levi Strauss & Co.: Let Cows Live—Ditch Leather Patches

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Every single piece of leather—whether it’s used to make a coat, pants, shoes, or a small square patch on the back of your Levi’s jeans—comes from an animal. This was someone who needed their skin to live, who felt pain, and who died violently—and for what?

Levi Strauss & Co. claims that empathy is one of its core values. But this is just more corporate B.S.—the company knows that animal-derived leather often comes from cows who endure confinement, extreme crowding, disease, and food and water deprivation. And it knows that painful branding and castration are all commonly performed on them without painkillers.

Many are skinned while they’re still conscious.

Not only is this production method extremely cruel to cows and completely unnecessary, animal-derived leather is also three times as harmful to the environment as vegan leather. The company could easily do the right thing and use only non-animal materials to make its patches, which it already does on some jeans.

Tell Levi Strauss & Co. that you want it to change!

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Michelle

Gass

Levi's

Message to {contact_data~firstName} {contact_data~lastName}:

Levi's claims that sustainability is sewn into the fabric of everything that it does, from its manufacturing process to its climate change initiatives. Yet your company continues to use animal-derived leather, which is part of the industry that's the single greatest contributor to greenhouse gases that cause climate change and is now widely known to have at least three times the negative environmental impact as polyurethane vegan leather. Please consider that the most effective way to reduce the company's environmental impact is to source vegan materials, which are truly sustainable and don't cause suffering. A great first—and easy—step would be to replace Levi's animal-derived leather jean patches with innovative and durable vegan leather.

Your company can't claim to have the core values of "empathy, originality, integrity, and courage" if you continue to use animal skin, which often comes from cows who endure confinement, extreme crowding, disease, and food and water deprivation. Branding, tail-docking, and castration are all commonly performed on the animals without painkillers before they're transported to the slaughterhouse, where many are skinned while still conscious.

Animal skins aren't sustainable, and the suffering of the millions of animals who are bred and killed every year for the leather industry will never be eliminated as long as you continue to use their skin, which is why you must replace animal skin with vegan alternatives immediately. Please align your beliefs with your business practices and make the switch to vegan leather today.

Sincerely,
{user_data~First Name} {user_data~Last Name}
{user_data~EMail Address}

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Levi Strauss & Co.: Let Cows Live—Ditch Leather Patches

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