rewards

Levi Strauss & Co.: Let Cows Live—Ditch Leather Patches

UN LAB Middleware Label: Title Ends

Every single piece of leather—whether it’s used to make a coat, pants, shoes, or a small square patch on the back of your Levi’s jeans—comes from an animal. This was someone who needed their skin to live, who felt pain, and who died violently—and for what?

Levi Strauss & Co. claims that empathy is one of its core values. But this is just more corporate B.S.—the company knows that animal-derived leather often comes from cows who endure confinement, extreme crowding, disease, and food and water deprivation. And it knows that painful branding and castration are all commonly performed on them without painkillers.

Many are skinned while they’re still conscious.

Not only is this production method extremely cruel to cows and completely unnecessary, animal-derived leather is also three times as harmful to the environment as vegan leather. The company could easily do the right thing and use only non-animal materials to make its patches, which it already does on some jeans.

Tell Levi Strauss & Co. that you want it to change!

View Message +

Chip

Bergh

Levi's

Message to {contact_data~firstName} {contact_data~lastName}:

Levi's claims that sustainability is sewn into the fabric of everything that it does, from its manufacturing process to its climate change initiatives. Yet your company continues to use animal-derived leather, which is part of the industry that's the single greatest contributor to greenhouse gases that cause climate change and is now widely known to have at least three times the negative environmental impact as polyurethane vegan leather. Please consider that the most effective way to reduce the company's environmental impact is to source vegan materials, which are truly sustainable and don't cause suffering. A great first—and easy—step would be to replace Levi's animal-derived leather jean patches with innovative and durable vegan leather.

Your company can't claim to have the core values of "empathy, originality, integrity, and courage" if you continue to use animal skin, which often comes from cows who endure confinement, extreme crowding, disease, and food and water deprivation. Branding, tail-docking, and castration are all commonly performed on the animals without painkillers before they're transported to the slaughterhouse, where many are skinned while still conscious.

Animal skins aren't sustainable, and the suffering of the millions of animals who are bred and killed every year for the leather industry will never be eliminated as long as you continue to use their skin, which is why you must replace animal skin with vegan alternatives immediately. Please align your beliefs with your business practices and make the switch to vegan leather today.

Sincerely,
{user_data~First Name} {user_data~Last Name}
{user_data~EMail Address}

Take Action Now!

Fields with an asterisk(*) are required.

First Name

Last Name

E-Mail Address

Giving us your date of birth helps us to make sure we send you the most relevant actions to help animals!

Date of Birth

Get texts & occasional phone calls for Action Alerts, local events, & other updates to help animals with peta2! (optional)

Mobile Phone

peta2 Mobile Opt In

By clicking, you agree to receive automated texts and calls from peta2 and accept our terms and conditions. Message and data rates may apply. U.S. mobile users only. You can opt-out anytime.

Sign me up for the following e-mail:

peta2

IMG BOt D3t3ction

Levi Strauss & Co.: Let Cows Live—Ditch Leather Patches

Take Action Now!

Get texts & occasional phone calls for Action Alerts, local events, & other updates to help animals with peta2! (optional)

hey, you could get peta2 points for this!