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After more than 11 years of pressure from PETA and our supporters, Coach banned fur in 2018. đ„ł This was obvi great progress, but we canât stop hereâurge the brand to help goats by banning mohair!

The mohair industry is extremely cruel. A PETA eyewitness exposĂ© found that countless goats endured violent shearing for mohair. Workers dragged the animals by their legs, threw them across the floor, and carelessly mutilated them. One worker cut two goatsâ throats with a dull knife while they were still conscious. đ±
In 2018, Coachâs CEO called the brandâs ban on fur âthe right thing to do.â If animal advocates speak up for compassionate fashion choices again, we can get Coach to realize that banning mohair is def the right thing to do, too. đ Please urge the brand to stop supporting the abuse of goats by banning mohair. đ đ