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Coach’s new sub-brand, Coachtopia, is the luxury fashion house’s latest effort to reach Gen Z. It offers supposedly “sustainable” products made using “recycled, repurposed or renewable materials.” Sounds nice, right? But one of its most-hyped materials, “Coachtopia leather,” is basically ground-up scraps of leather left over from tanneries. 🤦 No matter what labels Coachtopia uses, leather is always a product of cruelty to animals and is never sustainable!
In the leather industry, cows are trapped on extremely crowded farms, where workers castrate and brand them—all without providing them with any pain relief. 😢 At slaughterhouses, workers kill and skin them to make leather products. Coachtopia then uses scraps from such products to make clothing, bags, and other accessories.
Coachtopia also uses “regenerative leather,” which means the cows are sent to slaughter by a farm that focuses on stuff like revitalizing soil. 😒 None of these labels do anything to prevent cows from being trapped on severely crowded farms and enduring the widespread cruelty involved in leather production.
In addition to being cruel af, leather production fuels climate change, deforestation, and biodiversity loss. It also pollutes local waterways with feces, chemicals, and other waste. Deforestation from cattle ranching alone causes 340 million tons of carbon to be released into the atmosphere each year.
Since Gen Z cares about sustainability, Coachtopia uses buzzwords like “recycled,” “regenerative,” and “sustainable” to market its leather to us. It’s called greenwashing—a way to trick consumers into thinking the products they’re buying aren’t harmful to the planet. Here’s the truth: To be truly sustainable, a company can’t exploit animals. 👏
Please urge Coachtopia to do the right thing for animals, consumers, and the planet by using only vegan materials for its products!