Rabbits Caged and Exploited for Life—Urge Max Mara to Drop Angora

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You’re kept in a tiny, filthy cage for months and are only let out to have your hair ripped from your body, leaving you with open wounds. This is a POV of a rabbit in the angora industry—Max Mara Fashion Group shouldn’t profit from this!

In 2024, Max Mara Fashion Group announced it had banned “fur” from its collections, so why is it still selling angora—hair ripped out of gentle rabbits? 🤔

This industry treats rabbits like objects instead of living beings. Once the animals aren’t seen as profitable anymore, they’re hung upside down and have their throats slit.

Hundreds of major brands have already banned angora. Max Mara Fashion Group is falling behind, and consumers are paying attention.

The company needs to know that we want compassionate fashion: Please urge it to stop selling angora! 🐰

View Message +

Luigi

Maramotti

Max Mara Fashion Group

Message to {contact_data~firstName} {contact_data~lastName}:

I was disappointed to learn that your company still sells angora, especially given that more than 500 major fashion brands have recognized the inherent cruelty and banned it. Angora comes from rabbits who are restrained while workers violently rip out their hair as they scream in pain and terror or shear them so roughly that they’re left cut and bleeding.

These animals spend their lives confined to small cages and endure repeated trauma every few months when workers pluck or shear their hair. Eventually, those who have survived years of this abuse are hung upside down, and their throats are slit.

No product is worth this suffering. With so many animal-free fibers available—like bamboo, TENCEL, hemp, and organic cotton—there’s no acceptable excuse to use angora. Hundreds of companies have already banned it, proving that compassion and innovation go hand in hand.

I urge you to stop selling angora. Until you do, I will be shopping elsewhere and supporting companies that refuse to profit from this cruelty.

Sincerely,

{user_data~First Name} {user_data~Last Name}
{user_data~EMail Address}

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IMG BOt D3t3ction

Rabbits Caged and Exploited for Life—Urge Max Mara to Drop Angora

Take Action Now!

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